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Bright Products. Dark Intentions. Unmasking the Appeal


Human Wrongs Watch

By the World Health Organization*

World No Tobacco Day 2025

Appealing flavours, but hidden dangers.
 
Shameless manipulation of our children, for industry profit.
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WHO calls on all young people to join the fight to become a tobacco-free generation.
WHO | WHO calls on all young people to join the fight to become a tobacco-free generation.

Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones.

Keep the industry out.

The tobacco trap

Science in 5 podcast: The tobacco trap: hooked by lies

Watch the podcast

 
 

An estimated 37 million children aged 13-15 years worldwide use tobacco.

In many countries the rate of e-cigarette use of young people exceeds that of adults.

Marketing content promoting e-cigarettes, nicotine pouches and heated tobacco products has been viewed more than 3.4 billion times on social media platforms.

Flavours are found in many nicotine and tobacco products.

There are about 16 000 unique flavours.

Flavours are often cited as the number one reason for initiation of nicotine and tobacco products use.
 
A cigarette with sunglasses talking with a waterpipe and vape.
A cigarette with sunglasses and waterpipe talking
A poster with vaper talking
A poster with with a nicotine pouch saying: you guys are so obvious! us nicotine pouches know the trick is to stay hidden...
World No Tobacco Day 2025 comic poster: a cigarette with sunglasses saying Huh !? Who said that!? for a waterpipe and vape
World No Tobacco Day 2025 comic poster with text inside: New Products, same lies. The industry keeps re-inventing itself to make more money.
 
 

Tobacco and nicotine industries use insidious strategies to make their harmful products appealing, especially to young people.

Manipulative product designs, attractive flavours, and glamourized marketing create a false sense of security and evoke desirability. We need to break the illusion.

Nicotine and tobacco products are highly addictive and designed to sustain use, trapping users in a cycle of dependence. Additives mask the harshness of tobacco, making it easier to start and harder to quit. No more ‘candy coating’.

Removing the appeal of these products through stricter regulations is essential to protecting current and future generations from harm. Don’t let the tobacco and nicotine industries trick people with their playbook.

Let’s stand together and make it crystal clear: No more tricks, no more traps.

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Posted on 31/05/2025 at 09:49 in Africa, Asia, Latin America & Caribbean, Market Lords, Middle East, Mother Earth, Others-USA-Europe-etc., The Peoples   |  RSS feed |   Reply   |   Trackback URL

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