(UN News)* — Alcohol is increasingly being marketed across borders, with young people and heavy drinkers particularly targeted, the World Health Organization (WHO) said in a new report on Tuesday [10 May 2022] that calls for more effective regulation.

© Unsplash/Eduardo Soares | Stacks of beer at a distribution warehouse in Brazil.

The study outlines how the digital revolution in marketing and promotion is being used to advertise alcohol across national borders, and in many cases regardless of social, economic, or cultural environments.

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