Advertising Hack on Black Friday in Bogotá. © Nathalia Angarita / Greenpeace
On the eve of Black Friday, Greenpeace Colombia volunteers hacked advertisements with the message: “The best deal is to save the planet.” Greenpeace Colombia’s action was carried out within the framework of the Our New City campaign, which seeks to promote a more sustainable lifestyle by reducing greenhouse gas emissions. © Nathalia Angarita / Greenpeace

Big brands sit back and wait for consumers to think they are making a smart decision just because the price is low, forgetting that the lower the discount, the lower price put on the planet. 

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